Diagnosis
Investigate the business context, operational bottlenecks, and the core problem that truly needs solving.
Independent Consulting Strategy & Digital Solutions Engineering
Strategy • Product Design • Engineering • Artificial Intelligence
Turning business problems into digital solutions that work.
I help companies digitize operations, automate workflows, and create or evolve digital products — with or without an internal development team. I personally lead each project, from problem definition to final delivery.
Senior personal leadership
No intermediaries: you work directly with the person who designs, architects, and builds your solution.
Focus on the real problem
Technology is the vehicle to unlock operational efficiency, resolve bottlenecks, and accelerate growth.
From concept to production
End-to-end execution connecting business diagnostics, technical architecture, UX/UI, and production code.
Direction & Route
Define the technical architecture, user experience, and right priorities for a fast, viable delivery.
Production Delivery
Build a robust solution with clean code, validated by users, and prepared for continuous evolution.
Scenarios & Challenges
When does it make sense to talk to Cleber?
My consulting is sought by leaders and executives facing concrete business challenges where off-the-shelf software falls short.
Operations & Efficiency01
Manual processes and spreadsheet overload
Your team loses hours on repetitive tasks, manual data consolidation, and disconnected spreadsheets that cause operational errors.
Solução recomendada:
Process digitization and custom workflow automation.Custom Systems02
Need for a tailored internal portal or system
Your operation requires a management dashboard, customer portal, or internal tool designed specifically for your business logic.
Solução recomendada:
Custom web platforms, executive dashboards, and enterprise portals.New Products03
Product idea or MVP without technical leadership
You identified a market opportunity or new revenue line, but need technical feasibility validation, agile prototyping, and safe execution.
Solução recomendada:
Strategic product definition, interactive prototype, and MVP build.Modernization04
Legacy, slow, or outdated software
An existing platform or app has become slow, difficult to maintain, visually outdated, or has a UX that alienates users.
Solução recomendada:
UX/UI redesign, performance optimization, and modern tech stack migration.Artificial Intelligence05
Desire to apply AI to a real workflow
Your business wants to integrate intelligent agents, LLM automation, or smart triage without getting lost in hype and non-viable experiments.
Solução recomendada:
Intelligent agents, automated pipelines, and practical AI integrations.Consulting Support06
No internal tech team or need for senior reinforcement
The company lacks an internal engineering team or the current team needs senior technical leadership to unlock critical deliveries.
Solução recomendada:
Senior independent consulting, technical co-piloting, and mentoring.Case Studies & Work
Real projects delivered with a focus on business results.
A track record of solutions built by combining strategic vision, product design, and end-to-end software engineering.
Web Platform & OperationsServices & Energy enterprise
Case 01Centralization of commercial operations and contract management
O Desafio:
Generating commercial proposals depended on complex spreadsheets and scattered emails, causing average response times of up to 4 days and high pricing inconsistency risks.
A Solução:
Built a unified web platform with cost simulators, multi-level approval workflows, automated PDF contract generation, and real-time executive dashboard.
Atuação do Cleber:Product strategy, software architecture, UI/UX interface design, and end-to-end full-stack development.
Next.jsReactTypeScriptNode.jsPostgreSQLTailwind CSS
65%Reduction in proposal issuance turnaround time
100%Centralized real-time visibility across the commercial pipeline
Mobile Apps (iOS & Android)Retail & Customer Services chain
Case 02Loyalty, shopping, and direct customer engagement mobile app
O Desafio:
The brand lacked a direct mobile channel on customer phones, relying on third-party marketing channels with high acquisition costs and low repeat purchase rates.
A Solução:
Created a native cross-platform mobile app integrated with the client's ERP, featuring a rewards program, segmented push notifications, and digital catalog.
Atuação do Cleber:Product conception, mobile design system, cross-platform app engineering, and legacy API integration.
React NativeTypeScriptNode.jsFirebasePostgreSQL
+40%Increase in customer engagement and recurring purchases
ZeroCost per direct notification campaign dispatched
AI & Process AutomationB2B Support & Technical Operations
Case 03Intelligent AI agent for technical triage and support automation
O Desafio:
Hundreds of repetitive technical documentation inquiries overwhelmed human support specialists, delaying response times for high-priority accounts.
A Solução:
Developed an AI agent with RAG (Retrieval-Augmented Generation) trained on the corporate knowledge base, integrated with WhatsApp and ticketing systems via secure webhooks.
Atuação do Cleber:Prompt engineering, RAG architecture, API integrations, and human oversight audit dashboard.
PythonOpenAI / Claude APILangChainNext.jsWebhooks
70%Technical inquiries resolved automatically on first contact
24/7Instant response capability with zero headcount increase
Corporate Portal & PerformanceTechnology & Management Consulting firm
Case 04High-performance corporate portal and international presence
O Desafio:
The previous corporate website suffered from slow load times (>4s), low mobile conversion, and failed to reflect the firm's tier-1 executive authority.
A Solução:
Complete web redesign, blazing-fast headless architecture, full multilingual support (PT/EN), advanced SEO optimization, and direct CRM lead qualification integration.
Atuação do Cleber:Digital positioning, UI/UX design, modern front-end engineering, and Core Web Vitals optimization.
Next.jsTypeScriptTailwind CSSMotionAdvanced SEO
< 0.5sLoad time (Lighthouse Performance Score 100)
+85%Increase in visitor-to-meeting qualification rate
Due to non-disclosure agreements (NDAs), some clients and sensitive metrics are presented in an anonymized sector format.
Integrated capabilities and solutions for your project
Web Platforms & SystemsiOS & Android AppsHigh-Conversion WebsitesAI & Process AutomationUX/UI Design & Design SystemsDigital Strategy & Product RoadmapsWeb Platforms & SystemsiOS & Android AppsHigh-Conversion WebsitesAI & Process AutomationUX/UI Design & Design SystemsDigital Strategy & Product Roadmaps
Digital Solutions
Technology and strategy tailored to your goals.
I don't build technology for technology's sake. Every solution is engineered from the core business problem, blending product design, user experience, and robust engineering.
Discuss a solutionCore Areas6 areas
Web Platforms & SystemsPortals, dashboards, SaaS, and bespoke enterprise tools
01iOS & Android AppsHigh-performance mobile applications for products, services, and MVPs
02High-Conversion WebsitesModern institutional websites, landing pages, and corporate portals
03AI & Process AutomationIntelligent assistants, LLM agents, and automated workflows
04UX/UI Design & Design SystemsIntuitive interfaces, high-fidelity interactive prototypes, and UI libraries
05Digital Strategy & Product RoadmapsScope definition, technical feasibility analysis, and MVP roadmap
06 Senior leadershipDirect communication
Engagement Models
How we can work together
Flexible, transparent, and structured engagement formats tailored to your company's stage and technical needs.
Initial Phase1 to 2 weeks
Diagnosis & Prototyping
Detailed problem mapping, technical architecture design, interactive clickable prototype, and scope/budget estimation.
Entregáveis principais:
Conversar sobre este formato- Technical architecture blueprint
- Interactive UX/UI prototype
- Implementation roadmap and budget
Most PopularGuaranteed delivery
Fixed-Scope Project
End-to-end development of a defined solution with clear scope, timeline, and investment agreed upfront. Ideal for MVPs, portals, and apps.
Entregáveis principais:
Conversar sobre este formato- End-to-end leadership and build
- Staging and testing environment
- Source code, production deploy, and training
Continuous AgilityBi-weekly sprints
Sprint-Based Development
Iterative value delivery with regular syncs and dynamic prioritization as business requirements and user feedback evolve.
Entregáveis principais:
Conversar sobre este formato- Bi-weekly production releases
- Real-time prioritized backlog
- Full flexibility to pivot priorities
Post-LaunchContinuous partnership
Monthly Evolution & Support
Ongoing system stability, technical support, performance tuning, and continuous feature expansion after public launch.
Entregáveis principais:
Conversar sobre este formato- Uptime and performance monitoring
- Continuous UX and code optimization
- Dedicated monthly capacity for new features
For Internal TeamsTechnical co-piloting
Specialized Team Advisory
Senior advisory to unblock engineering, architectural, and UX challenges for companies with existing in-house teams.
Entregáveis principais:
Conversar sobre este formato- Senior technical and architectural direction
- Code reviews and security audits
- Team mentorship and best practice coaching
Quick Diagnostic
What is the current challenge in your business today?
Select the scenario closest to your current situation to see the recommended delivery path.
Select your company's scenario:Clear paths
01
DigitizeProjeto de Escopo Fechado ou Sprints
Eliminate manual tasks and fragmented spreadsheets with unified web systems.
02
BuildDiagnóstico Inicial + Plataforma Web
Develop a bespoke platform, customer portal, or mobile app for your operation.
03
LaunchMVP com Escopo Fechado (4 a 8 semanas)
Validate and launch a new digital product or MVP quickly to market.
04
AutomateCiclos de Modernização (Sprints)
Apply AI and smart automation to reduce bottlenecks and speed up service.
05
ModernizeAgente de IA Integrado (RAG / Webhooks)
Upgrade legacy platforms, improve user experience (UX), and boost speed.
01View engagement models
Direction
I identify the core problem, align business goals with key stakeholders, and define precisely what needs to be built.
Business diagnosis and context01
Mapping constraints and goals02
Clear initial scope definition03
DirectionCore problem identified
BusinessAligned objectives
UsersValidated experience
SolutionFunctional delivery
Working Methodology
A clear process translated into tangible deliverables.
01
Direction
I identify the core problem, align business goals with key stakeholders, and define precisely what needs to be built.
Business diagnosis and context
Mapping constraints and goals
Clear initial scope definition
02
Route
I design the user experience journeys (UX/UI), architect the technical stack, and structure a prioritized release plan.
Interactive testable prototypes
Software and data architecture
Timeline and delivery milestones
03
Product
I build the solution with senior engineering standards, run thorough quality tests, deploy to production, and prepare for ongoing evolution.
Clean, secure, and fast code
Production deployment and validation
Maintenance and evolution roadmap
About Cleber Reis
Executive vision and technical leadership to turn challenges into real solutions.
With over 15 years in the digital product and tech ecosystem, I combine strategic business acumen, user experience design (UX/UI), and full-stack software engineering.
I operate as an independent consultant and personally lead every project, from initial strategic alignment to production deployment and product evolution. No middlemen: you get direct communication and dedicated attention to your results.
“Technology only creates real value when it solves the right problem simply, reliably, and with clear direction.”
15+Years of proven digital product experience
100%Direct senior leadership with zero middlemen
360°Full mastery: business, design, and code
Industries and sectors served:
Energy & InfrastructureB2B Services & ConsultingRetail & E-commerceFinance & ManagementEducation & TrainingHealthcare & ClinicsStartups & New Products
Key technologies and tools:
Next.js / ReactTypeScriptNode.jsPythonReact NativeTailwind CSSPostgreSQLOpenAI & Claude APIsDocker & CloudFigma & Design Systems
Cleber Reis Independent Consultant • Strategy, Design & Engineering
15+Years of experience in technology & digital products
A solid foundation to create and scale solutions.
Business Strategy
Deep understanding of the market, internal workflows, and financial targets before writing a single line of code.
Design & UX
Intuitive, purposeful interfaces that eliminate friction, empower your team, and delight your end users.
Reliable Engineering
Modern software architecture, clean maintainable code, high performance, security, and pragmatic technical choices.
Continuous Evolution
Scalable systems designed to grow alongside your business, with seamless integrations and zero vendor lock-in.
Frequently Asked Questions
Clear answers on how the consulting engagement works.
How does the initial contact and diagnosis work?↘
We start with a direct conversation (via WhatsApp, video call, or email) to understand your challenge, goals, and constraints. Following this alignment, I provide a structured proposal outlining the most effective working model and roadmap.
Do I need technical specifications ready before reaching out?↘
No. Most clients arrive with an operational problem, an idea, or a business need. Helping you shape the requirements, scope, and architecture is an essential part of the consulting engagement.
What engagement models are available?↘
I offer: 1) Initial diagnosis and fast prototyping; 2) Fixed-scope projects with guaranteed deliverables; 3) Sprint-based iterative delivery; 4) Monthly post-launch maintenance & evolution; and 5) Specialized technical advisory for internal teams.
How is quality ensured and who actually builds the project?↘
I personally lead and execute every phase of the project, from architecture and design to coding and testing. This ensures frictionless communication, rapid decision-making, and senior craftsmanship across every deliverable.
Do you work with legacy system modernization?↘
Yes. If your company already has a software platform, portal, or website that has become slow, difficult to maintain, or visually outdated, I perform architectural audits, UX/UI overhauls, and modern stack refactoring.
How does the consulting approach Artificial Intelligence?↘
I focus on practical, high-ROI AI applications: automating repetitive operational workflows, building smart triage and support agents integrated with WhatsApp or CRMs, and document processing with LLMs (RAG).
What happens after the project is launched?↘
The project can include post-launch support, team onboarding, and ongoing monthly evolution to continuously release new features, optimize performance, and track business impact.
Next Step
Shall we talk about your company's challenge?
Tell me a little about your business need, process, or project idea. I'll get back to you promptly with an initial assessment and recommended next steps.